Start with the question you get asked most.
Write down what people ask you ten times a week on the phone.
BIZLEEN · Preparing your page
Creating your business page: what to prepare first.
An hour of preparation saves you an evening hunting for your prices.
Gather your figures before opening the editor.
Looking up a price at the moment you type it means stopping at every line.
Photos: your own, and the ones you’re allowed to show.
A photo taken on your phone in daylight beats an image found online, and it won’t earn you a letter from a lawyer.
Have someone outside your profession read it.
You know your services by heart, so you no longer see what’s unclear about them.
The details, when you need them
Start with the question you get asked most.
Write down what people ask you ten times a week on the phone. Your hours? Your area? The price of a service? That question decides everything else: whatever answers it goes to the top of your page, the rest waits.
- The question that comes up most often
- Its answer in one sentence, the way you say it out loud
- A way to reach you that works today
Gather your figures before opening the editor.
Looking up a price at the moment you type it means stopping at every line. First put the list down on a sheet of paper: the name of each service, what it includes, how long it takes, how much it costs. If you’re unsure about a price, write it anyway: it takes ten seconds to fix once the page is live.
- Name, contents, duration, price, for each line
- Your hours day by day, closures included
- Your service area, or your address and how to get there
Photos: your own, and the ones you’re allowed to show.
A photo taken on your phone in daylight beats an image found online, and it won’t earn you a letter from a lawyer. A customer’s face, the name of a company you worked for, a photo of a job at someone’s home: all of that needs consent, even when the relationship is excellent.
- Your work, photographed up close and in daylight
- Written consent before naming a customer
- No image found online, even without a logo on it
Have someone outside your profession read it.
You know your services by heart, so you no longer see what’s unclear about them. Your card has a private link before publication: send it to someone outside and ask them a single question, what would you do now? If they hesitate, the page is what’s hesitating.
- The private link, before publication
- A read-through on a phone, never on a computer
- A single question: what would you do now?
Your next step